Hey, I’m Sarah

I’m a creative strategist and designer who genuinely loves building brands and creative ideas that feel considered, meaningful, and real.

My career began in business as much as it did in design. In my early twenties, I founded and grew Kiss the Berry from a humble market stall into a multi-location hospitality brand across Australia, turning a simple idea into a nationally recognised name. That experience shaped how I think about creativity. It taught me that great design is never just about how something looks, but about how it works, how it feels, and how it connects with people.

Today, I work across brand strategy, creative direction, and design, partnering with individuals, businesses, and design-led brands to help them clarify their identity and bring ideas to life. My approach is thoughtful and intuitive, balancing strong strategic thinking with a refined visual sensibility.

I’m deeply collaborative by nature and love working closely with founders and teams. Whether I’m shaping a brand from the ground up, developing a creative campaign, or refining an existing identity, I care about creating work that feels authentic and emotionally resonant, not forced or trend-driven. While I’m versatile across styles, my natural design sensibility leans elegant, elevated, and clean.

With over a decade of experience in creative direction and brand management, I bring a grounded, commercially aware perspective to every project. I don’t see myself as just a designer, but as a creative partner, invested in the long-term success and integrity of what we’re building together.

If you’re looking for considered, thoughtful creative that balances clarity, taste, and impact, I’d love to hear from you. Send me a message and let’s start a conversation.