To ignite this fuel inside of Tiger Air’s customers by reminding them that something is missing in their lives. Is this all there is to life? No, it can’t be. This campaign is designed to untame them. To un-do their fear of  travelling by reminding them that this is what they were born to do. They will not be caged. They chase what they want, and they pin it to the ground with ferocity.

They are god damn tigers.