Veggie Scraps

Student Work

Concept
Identity
Copywriting
Packaging
Photography
Custom Typeface

Brief: Develop a brand of dog food that has a target demographic of dogs. 

Solution: Veggie Scraps. A vegan dog food brand designed by Melo, a 5 year old Border Collie. Melo was sick of eating kibble and through eating his humans veggie scraps under the table at every meal, he discovered just how powerful being a vegan dog can be.