For the Brisbane-based team at China Airlines, our work focused on delivering locally relevant campaign creative, translating a global brand into messaging and visuals that resonated closer to home.

We developed a suite of digital campaign assets alongside a large-format billboard execution, ensuring the brand showed up with clarity and impact across both online and offline channels. The result was a campaign presence that felt considered, cohesive and unmistakably China Airlines, while speaking directly to a local audience.