For Visit Port Douglas Daintree, the challenge wasn’t reinvention, it was refinement. Working in sprint blocks, we evolved the brand to better reflect the destination today, balancing modern design by refining the identity to feel contemporary and confident without losing the destination’s established equity, as well as respecting the needs of a diverse board and membership base.

A refreshed visual system, including typography, colour and image treatments, was rolled out across all consumer-facing platforms, bringing clarity, consistency and renewed confidence to the brand.